We refresh this article every year with new predictions, so you can have a better idea of what to expect by the time the next Black Friday sale comes around!

Black Friday and Cyber Monday are on their way once again… but is it all hype, or do airlines really make it worth the wait?

Since we’re the experts in finding cheap flights, and we’ve been tracking prices for eight years now, we’re in a good place to know. The short answer is that yes—for many airlines, it’s a great time to buy.

That being said, lots of us have felt the pressure of tightening our purse strings over the past couple of years, and the airlines aren’t any different. They’re also out to save as much money as possible, so it makes it much harder to make predictions.

The past does not predict the future, but it definitely gives us some useful clues and can point you in the right direction.

Last year, we saw a higher concentration of sales during the actual week of Black Friday. This differed to previous years when we noticed the first ‘Black Friday’ sales pop up much earlier in the month. 

For the first time, there were even a few airlines who, despite announcing a sale on or around Black Friday, attempted to distance themselves from the label of ‘Black Friday’—yet they still held a sale. Go figure! Maybe they wanted to try to stand out from the crowd? 

We also noticed a decline in the ‘one and done’ type of sale, with many airlines advertising multiple sales over the period, or even a different sale every day in the lead up to Friday. You can probably expect to see this again in 2025.

Read on to find out what kind of flight deals we’ve seen in past Black Friday sales, and see more of our predictions for what to expect in 2025.

We’re focusing on the sales you'll see in the UK and mainland Europe below, but we also have a rundown of what you can expect if you're in the USA. May the sales be ever in your favour :-)

Heads up: At Jack’s Flight Club, we have our own exacting standards for what counts as “a deal”. We’re not interested in sales advertised by airlines that are still more expensive than we know that route can go.

If you’re loyal to a particular airline that you don’t see here, it might be because their sales are only cheaper compared to their own historical fares. We focus on sharing the cheapest flights overall, comparing the entire market

Aegean Airlines

Aegean is one of the veeerry few airlines to limit their sale to one-day only, in contrast to lots of other airlines on this list. Well, kind of. After their one-day event last year, we did catch them re-emerging with a Dec 2nd sale, but we’ll let them off since it looks like the true Black Friday spirit is still alive and well with them!

They actually held one of our favourite sales from 2024 Black Friday, with some serious reductions on a bunch of Greek islands. Plus, they get extra brownie points from us for still including a full-size cabin bag (and a hot meal!) in their short-haul economy fares.

 Through the years

2023: Flights to Greece and Cyprus in £90s-£170s rtn from the UK/€70s-€140s rtn from mainland Europe.

2024: Flights to Greece and Cyprus in £100s-£150s rtn from the UK/€80s-€190s rtn from mainland Europe.

What to expect in 2025

Watch this space!

Aer Lingus

Ireland’s airline isn’t just for trips from Ireland. Their connecting flights to airports across the UK make them a compelling way to fly to the US & Canada, especially thanks to the security preclearance in Dublin.

They’ve focussed their Black Friday sales mainly on their routes to the US, Canada, and the Caribbean over the past few years.

Considering they’ve previously been one of the earliest to announce their BF sale, we were a little surprised they held off until 3 days before Black Friday last year. Along with plenty of long/short hauls from Ireland, their non-stop route from Manchester to Barbados was a standout.

 Through the years

2019: Australia from Dublin in €670s-€750s, connecting to a Singapore Airlines deal from London.

2020: USA & Canada from across the UK in £370s-£400s, including checked luggage.

2021: The Caribbean, USA & Canada from across the UK (£230s - £380s) & Ireland (€180s-€400s).

2022: USA, Canada and the Caribbean (specifically Barbados and Puerto Rico) from the UK (£330s-£490s) and mainland Europe (€390s-€480s). Included super-cheap checked baggage upgrade (£10-£15).

2023: USA, Canada and mainland Europe from the UK (£40s-£490s) and mainland Europe (€60s-€450s).

2024: USA, Canada, mainland Europe and Barbados from the UK (£50s-£370s rtn) and from mainland Europe (€50s-€430s rtn).

What to expect in 2025

Watch this space!

Air Caraïbes

Air Caraibes

Last year, Air Caraibes initially claimed their Black Friday sale would start on Black Friday — makes sense, right?  But guess whose fares took a nosedive shortly after rival airline Corsair launched their own BF sale on the Thursday morning?

Now we know that Air Caraibes is more than happy to jump the gun on their own sale dates, we’ll pay closer attention to them from the start of Black Friday week next year.

Through the years

2024: French Antilles in €350s-€360s rtn from Paris

What to expect in 2025

Watch this space!

Air China 

Since China re-opened to tourists back in 2023, we’ve watched as the number of flights there have increased, while the prices have dropped.

Even so, Air China was the only Chinese airline that made an appearance worth our attention last year. Like other Chinese airlines, they offer free seat selection and a checked bag as standard.

Last year they ran a sale from the 25th Nov — 2nd Dec, but unfortunately, prices didn’t quite cut the mustard compared to what we’ve previously seen.

Through the years

2023:  *free bag* Taipei City in €430s-€440s rtn from Frankfurt.

2024: Offered up to 10% off flights, but still too expensive for our standards.

What to expect in 2025

Watch this space!

Air Corsica 

Air Corsica

Now, this is an airline that we really don’t cover often. Their non-stop fares from Paris and Brussels to Corsica are usually too pricey for us to justify, but last Black Friday things changed.

Their route from Brussels dropped under €100 rtn, and with the free cabin bag included, they definitely passed our JFC standards.

Through the years

2024: Corsica in €90s-€110s rtn from Brussels.

What to expect in 2025

Watch this space!

Air India

Air India

Now this was an unexpected newcomer to the Black Friday scene! Technically, there wasn’t any mention of a Black Friday sale, only the vague promise of 20% off flights.

But that didn’t stop us finding some super cheap Asia trips. Just how cheap, we hear you ask? Well, cheap enough for our Detour Editor Katy to cave and buy flights to Vietnam for £455 rtn!

Through the years

2024: India & Sri Lanka, Vietnam and more in £360s-£530s rtn from London.

What to expect in 2025

Watch this space!

Air Mauritius 

Air Mauritius

Cheap flights to the main island of Mauritius? Sure, that sounds plausible. Cheap flights to Rodrigues, on the other hand? Now that’s a different story. In case you haven’t heard of this island, it’s the last piece of land from Africa until Australia…and it looks like this!

Surprisingly, Air Mauritius gifted us both destinations last year, and with the bonus of peak summer trips — woo-hoo!

Through the years

2024: Mauritius in £530s-£670s rtn from London.

What to expect in 2025

Watch this space!

Air New Zealand

One of our favourite Black Friday sales used to be Air New Zealand’s, with their non-stop London to Los Angeles route always available at some ridiculous price. Unfortunately for us, they cancelled those flights during the pandemic , and haven’t been revived since. Don’t lose hope just yet, though. Rumour has it, they are planning to reboot this route in 2026. So who knows, maybe we’ll see tickets on sale in time for next Black Friday.

They used to do a limited number of seats around £175 rtn. If you missed that, their regular sale price of around £330 rtn was still very good considering it came with hold luggage included.

The past few years’ they’ve not indulged us with a Black Friday sale on their flights to NZ, which is a crying shame since demand is high (but flight prices have been even higher).

They did surprise us with a sale last year, but prices were still way too high compared to what airlines like Singapore and Cathay Pacific offer.

Through the years 

2017: Limited seats to Los Angeles at £175 rtn, then £339 rtn. 50 tickets to Auckland at £399 rtn

2018: Limited seats to Los Angeles at £175 rtn, then £310 rtn.

2019: Limited seats to Los Angeles at £179 rtn, then £319 rtn.

2020-2023 : No BF Sale.

2024: Black Friday sale announced, but still too pricey for us.

What to expect in 2025

Watch this space!

Air Transat

This Canadian airline doesn’t have a long history of doing Black Friday deals, but they did test the waters back in 2022, to put it nicely, an unimpressive offering. Prices just didn’t stack up against other airlines running between the UK and Canada.

They do announce sales now and again, though, and they can be very convenient for flights from London to Canadian cities like Quebec & Montreal, that have less competition from other airlines than Toronto.

Outside of London, we see cheap fares from Glasgow and Manchester to Toronto—which is exactly where they decided to focus the biggest Black Friday discounts last year. From Europe, France was the only other country lucky enough to receive a sale.

Through the years 

2019: Non-stop to Vancouver from London & Manchester in £350s-£360s rtn.
2022: They did have an announced sale in Canada, but we didn’t see any cheap fares on this side of the pond.

2023: No BF sale.

2024: Toronto from the UK (£320s-£370s rtn) and Across Canada from Paris (€310s-€380s rtn).

What to expect in 2025

Watch this space!

AJet

AJet

You can think of AJet like Turkish Airlines’ little (low-cost) sister. Although, they do still include a free cabin bag, so you can’t say they’re completely no-frills.

This is another airline who didn’t explicitly name-drop the words ‘Black Friday’, but we did catch them holding a maaaassive sale, with some of the cheapest trips to the Turkish capital that we’ve ever seen!

Through the years

2024: Turkey in €70s-€190s rtn from mainland Europe/ £60s-£120s rtn from the UK.

What to expect in 2025

Watch this space!

Atlantic Airways

Atlantic Airways

Cheap fares with the national airline of the Faroe Islands are fairly hard to spot—mostly because their prices don’t always show up on Google Flights. But, it’s worth taking the time to investigate anytime they do hold a sale because they usually discount peak summer dates and include a free checked bag with their economy fares.

Through the years

2024: Faroe Islands in €200s-€240s rtn from Denmark & Oslo/£190s-£250s rtn from Edinburgh.  

What to expect in 2025

Watch this space!

Avianca 

Not a bad follow-up for Avianca’s second year with a JFC mention on Black Friday. Connecting the UK/mainland Europe to The Americas, they served up a decent selection.

From the UK, the stand-outs were the rarer routes like London to Guayaquil, AKA the gateway to the Galápagos! Plus, this was the first time fares from Paris to Guatemala were cheap enough for us to cover.

Through the years 

2023:  non-stop to Colombia in £500s-£550s rtn from the UK.

2024: Central and South America from the UK (£520s-£620s rtn) and from Paris (€460s-580s rtn).

What to expect in 2025

Watch this space!

Azores Airlines

As the ‘Hawaii of Europe’ receives more buzz on social media, cheap flights there become rarer and rarer. Budget airlines are usually your best bet for the cheapest flight, but it’s always worth paying attention  to Azores Airlines, since they still offer a cabin bag.

Despite offering up to 40% off fares with a discount code last year, Ponta Delgada from Paris was again the only route cheap enough for our standards.

Through the years 

2023:  Ponta Delgada, Azores in €200s-€210s rtn non-stop from Paris.

2024: Ponta Delgada, Azores at €210s rtn non-stop from Paris.

What to expect in 2025

Watch this space!

British Airways

If you live in the UK, and especially if you live in London, the British Airways sale is always one to watch out for. They fly to pretty much everywhere you’re interested in travelling to.

Destinations only BA fly non-stop to (and their expected sale prices in brackets) include:

• Bermuda (under £450 rtn)
• Chile (under £550 rtn)

BA used to also fly non-stop to Lima, but cancelled that route during the pandemic, and South American airline LATAM were more than happy to swoop in and take their place.

Last year, they also demoted some of their remaining non-stops to 1-stops, like London to Buenos Aires.

Competition has also got a bit more fierce with rival airline TUI introducing their own non-stop fares to Costa Rica, something unique to BA until now.

If you’re looking to go to any major US or Canadian city or to one of their many Caribbean island destinations, their Black Friday sale is likely a good time to book, too.

They usually have sales at the end of August and from Boxing Day on, but British Airways jumped into the Black Friday game properly in 2018 to bridge the gap between their main sale seasons.

Last year, the main bulk of the UK sale was made up of short-haul flights, with the unexpected exception of a pleasantly cheap route from Newcastle to Boston. Discounts from mainland Europe seemed a little more diverse, but still very USA-heavy. The stand-outs were a sprinkling of India and Mexico.

Through the years 

2018: Business class flights to the USA in low £900s rtn & some to Asia, like South Korea at £839 rtn.

2019: An unimpressive sale, overshadowed by their summer and winter holiday season sales.

2020: BA issued a 20% discount code for all flights, which led to some of the best prices we've seen. Sydney at £520 rtn, Barbados at £315 rtn, Mauritius at £387 rtn and much more.

 2021: Pretty average again, their other sales this year had better deals. Virgin Atlantic bested their fares on any route they both fly.

2022: BA focussed all their attention on the US, with their cheapest fares non-stop from London to the East Coast, West Coast and Florida. The best was Orlando at £280 rtn.

2023: Short-haul across mainland Europe from the UK in £40s-£90s. Some decent economy and premium economy North America fares from mainland Europe.

2024: Across Europe and the USA from the UK (£60s-£480s rtn) and across the USA, Canada & Mexico from mainland Europe (€360s-€580s rtn).

What to expect in 2025

Watch this space!

Cabo Verde Airlines

Cabo Verde Airlines

This airline hasn't made the biggest waves during previous Black Fridays, so we were impressed to see them throw their hat in the ring last year.

And, their offerings weren’t too shabby—with some reasonably priced trips to both Praia and São Vicente with new 2025 dates.

Despite seeing some ever-so-slightly cheaper fares from TAP's last Black Friday sale, we certainly wouldn't mind paying an extra €30-ish to fly non-stop :-)

Through the years

2024: Cape Verde at €316 rtn from Paris.

What to expect in 2025

Watch this space!

Cathay Pacific

Cheaper flights with this airline have really dried up during the pandemic, sadly. We used to see them all the time, but in the past year, we’ve only seen their Hong Kong fare go cheap once from London. They do reliably run some kind of sale for Black Friday, whether it’s worth booking or not is a different question.

Their sales would usually be great for non-stop flights to Hong Kong, to countries across South East Asia (including rarer destinations like Cambodia & the Philippines) and to Australia.

A nice bonus is that their cheap prices usually work from Manchester too.

Through the years 

2017: London to Bali at £374 rtn

2018: No BF sale, but they did a Christmas sale to South East Asia & Australia.

2019: No BF sale.

2020: BF sale with 25% off if you buy two or more tickets. Deals to Hong Kong, South East Asia & Australia.

2021-2022: BF sale announced, but deals were unimpressive.

2023:  BF sale announced over a week early on 16th November with £75 off their economy/premium economy fares. Still not low enough for us!

2024: BF announced but still too pricey for us.

What to expect in 2025

Watch this space!

Coredon

It’s the second year in a row now that we’ve caught Corendon acting kinda shady when it comes to their UK fares. The last tip we sent from them prior to Black Friday included a full-size cabin bag, but this seemed to have vanished with the UK’s BF ‘promo fares’.

Luckily, Germany (for some reason) still got one included, along with a pretty decent spread of routes with dates throughout the summer.

Through the years 

2023: Turkey in €130s-€150s from Germany.

2024: Turkey in €120s-€190s from Germany.

What to expect in 2025

Watch this space!

Cyprus Airways

We don’t see Cyprus Airways too often, since the budget airlines usually out-price them. That being said, when Cyprus Airways do reduce their fares, especially in the summer months, they're usually the better deal since they include a cabin bag.

Last year they took the classic approach to Black Friday, i.e. a one-day sale on actual Black Friday (notable because of how rare it’s now becoming!). Their fares were a little pricier than the year before, but they did include Easter dates which was a nice surprise.

Through the years

2023:  Larnaca in €90s-€100s rtn non-stop from Paris.

2024: Larnaca in €150s-€160s rtn non-stop from Paris.

What to expect in 2025

Watch this space!

easyJet

Until the pandemic, there wasn’t much interest in Black Friday sales from easyJet, but they’re onboard now!

Their 2020 sale was special because the flights covered peak summer next year, although nobody knew at the time if you’d be able to travel then or not. It turns out the answer was “kind of”.

The year after was much more modest with dates, but we did see highlights like Cyprus and the Canary Islands for around £30-£40 rtn.

While they brought back some nicer early-summer dates in 2022, they kept their 2023 and 2024 sale to winter/spring dates. On the plus side, at least they had the decency last year to include some warmer spots like Morocco, the Canaries, and Tunisia.

Through the years 

2020: Sale on all their routes, including trips in peak summer 2021 in £40s-£50s rtn.

2021: All of their routes again, but only with winter dates. Prices in £30s-£40s rtn, but a cabin bag is now extra.

2022:  Better than 2021! With trips across Europe, Morocco and Turkey in the £30s-£80s rtn, but this time with dates all the way into April-June.

2023: Multi-day sale over Black Friday week. One way flights across Europe under £/€20.

2024: Multi-day sale over Black Friday week. Flights across Europe in £20s-£60s rtn/€40s-€80s rtn.

What to expect in 2025

Watch this space!

Egyptair

We can’t say that we cover a lot of Egyptair sales, but the one last year just hit different. We noticed a few rarer spots in Eritrea and Uganda that we hardly ever see cheap.Plus, we always love when a free checked bag is included!

Through the years

2024: Egypt, South Africa, Tanzania & more in £390s-£490s rtn from the UK/€380s-€580s rtn from mainland Europe.

What to expect in 2025

Watch this space!

Emirates

We would love to see Emirates get into the Black Friday sale game again because their last one in 2018 was such a banger. It has been seven years already though, c’mon!

Their sale covered most of their destinations in Asia & Oceania and was made even more exciting by the possibility of combining destinations into one big trip.

You could find trips to Australia with a stop in Thailand on the way there and a stop in Bali on the way back, all for around £700-£750 rtn. Plus, it worked from all of their UK departures: London, Birmingham, Manchester, Newcastle, Glasgow and Edinburgh.

Since then, Emirates haven’t done anything on Black Friday we consider worth mentioning.

Through the years 

2018 : Deals to Australia/New Zealand in £600s rtn and most of Southeast/East Asia in £370s-£450s rtn.

2022-2024:  Nothing from Emirates—still waiting for those elusive fares.

 What to expect in 2025

Watch this space!

Etihad

Etihad

We're not gonna lie, we’re a still a bit upset at Etihad for no longer including a free checked bag with their regular economy fares. Now, you’ll need to select the 'Economy Value' upgrade to get your luggage included. 

While it’s nice they’ve kept the price fairly low to add the bag (it’s usually around £/€10 rtn), it’d be a lot nicer if they just added it back into the total. 

Through the years

2024: South East Asia, India, Oman and more in £410s-£590s rtn from the UK. Kenya, South Africa and India in €500s-€590s rtn from mainland Europe.

What to expect in 2025

Watch this space!

Eurostar 

Yep, you read that right. We now keep tabs on Eurostar trains and occasionally turn into JTC whenever there's a decent sale.

Luckily, Eurostar tends to lower their fares every couple of months, and don’t shy away from peak-summer dates. It’s a pretty perfect alternative to getting to mainland Europe cheaply, without having to worry about strict luggage restrictions or airport stress.

We’re usually pretty big fans of Eurostar, but last year we couldn’t help but feel a little gas-lit. Despite the fact that we KNOW they held a Black Friday sale in 2023, they showed up at the start of Black Friday week 2024 claiming ‘We don’t do Black Friday sales’. Umm, excuse me? And then they had the audacity to go and hold a sale anyway, labelling it a ‘30th Birthday’ sale.

Did we feel like Eurostar was subtly trying to tell us they were too good for Black Friday? Yes. Did we forgive them because their sale included some of the cheapest fares we’ve ever seen? Also yes.

It’ll be interesting to see if they’re still above Black Friday next year when they haven’t got a milestone birthday to hide behind.

Through the years 

2023:  London<>mainland Europe in £70s/€30s-€80s rtn.

2024: A 30th B-day sale offering London<>Europe in £50s-£70s/€30s-€60s rtn.

What to expect in 2025

Watch this space!

Eurowings

Last year, their Black Friday sale kicked off early from the Monday of that week, all the way until Cyber Monday. From Europe, they gave us a pretty decent selection of fares, but kept the dates fairly minimal.

And for the first time, their sale routes from the UK were even cheap enough for us to cover.

Through the years 

2023: Up to 35% off short-haul fares including Spain and Egypt in €50s-€120s rtn from Germany.

2024: Across Germany from the UK in £80s-£110s rtn/ Egypt, Georgia and more from mainland Europe in €60s-€280s rtn.

What to expect in 2025

Watch this space!

Frenchbee

French Bee

French Bee is a low-cost, long-haul airline we don’t see all too often. So, we were pleasantly surprised when they popped up on our Black Friday radar for the first time last year.

They fly non-stop to a few spots Stateside along with Réunion Island and Tahiti. 

Sadly, their baggage prices are fairly steep, so you may need to travel light if you wanna make the most of their cheap fares.

Through the years

2024: Réunion, Miami, & New York in €320s-€480s rtn from Paris

What to expect in 2025

Watch this space!

Iberia 

Although Iberia flies to loads of different countries, we usually only deem their fares to the Americas as worth your attention. But when they do announce a sale, it’s always worth paying attention juuust in case they include some of their rarer destinations like Lima or Buenos Aires.

Last year, they answered our prayers from Europe, offering cheap flights to Panama. But, they sadly fell short from the UK, with only a handful of routes to Spain being cheap enough for our standards.

You could also get a slight discount on Iberia Express fares by signing up as a 'Club Express Member', so you may want to do that in advance for next year — and yes, as of writing this, it is free to join.

Through the years

2023:  *prem eco* Bogotá in €740s-€870s rtn from Europe.

2024: Madrid in €70s-€140s rtn and Panama in €470s-€490s rtn from mainland Europe. Spain in £60s-£100s rtn from the UK.

What to expect in 2025

Watch this space!

Icelandair

Iceland Air

Honestly, we’ve never really clocked Icelandair making any big moves on Black Friday before, but last year they got pretty close. After staying silent throughout Black Friday and Cyber Monday, they surprised us all with a flash ‘Travel Tuesday’ sale. Yes, apparently that’s a thing now.

Through the years

2024:  Across the US, Canada, Iceland in £80s-£450s rtn (Travel Tuesday sale).

What to expect in 2025

Watch this space!

jetBlue

Since jetBlue left us high and dry in 2023, we're left reminiscing happier times. Back in 2022, they took us all by surprise, and undercut their competitors’ prices by £50+. On top of that, they were charging about half what the others were for a bag upgrade.

We really hope they make a comeback, as you can usually connect through Newark to reach cities that may otherwise be tricky to get to, like Burlington, Richmond, Raleigh and Syracuse. Basically, they unlock most of Eastern USA.

Sadly, for the past two years, they’ve only graced the USA and Canada with a Black Friday sale.

Through the years 

2022: London to USA in £300s-£420s rtn

2023-2024:  No BF sale announced from UK/mainland Europe.

What to expect in 2025

Watch this space!

Jet2

This is another airline who one-up their low-cost rivals by remarkably still including a cabin bag. We're just praying that they don’t suddenly change their bag policy like some of the others * cough cough Pegasus *.

Last year we were pretty impressed with the selection of routes on offer from Jet2. It was a decent mix of snowy mountains and warmer beachy spots, and with a nice spread of dates.

The only thing that was a little fishy, was the fact that they initially launched a sale in early November, and then it kind of just morphed into their Black Friday sale, all with an ‘until further notice’ end date. Which, to us, sounds like they’ve just got commitment issues.

Through the years 

2023: 10% off flights from November-March, including Spain and Austria, under £90 rtn from the UK.

2024: Across Europe in £70s-£180s rtn including some Easter dates.

What to expect in 2025

Watch this space!

LATAM

When Black Friday 2023 rolled around, LATAM was sprucing their enviable non-stop connection to Peru from Heathrow. And at a price under £600 rtn, it was more than enough to get us excited.

But just like that… it’s over . Oh well, it was nice while it lasted.

Cut to Black Friday 2024 and only one lonely route from the UK was cheap enough to catch our attention. To be fair, it was to Uruguay, so we’ll give them some bonus points for rarity at least.

Through the years 

2023:  Non-stop Peru in £500s-£550s rtn from the UK.

2024: Montevideo, Uruguay in £670s-£680s rtn.

What to expect in 2025

Watch this space!

Loganair

Loganair

Loganair’s fares are usually on the pricier side, so we don’t tend to cover them often. They mainly operate regional flights within the UK, including some pretty remote places like the Shetland Islands, so it’s always worth checking in whenever they hold a sale.

Through the years

2024: Shetland Islands, Isle of Man and more in £70s-£190s/€80s rtn from the UK/Ireland.

What to expect in 2025

Watch this space!

LOT Polish Airlines

LOT Polish Airlines

Considering 2024 was LOT’s first BF appearance, they certainly made an impact by offering one of the most eclectic bundles of the year. Their trips to Asia were sadly a little too pricey for us, but they made up for it with rarer routes to Kazakhstan and Uzbekistan.

Through the years

2024: Caucasus, Central and South Asia  in €210s-€470s rtn from mainland Europe.

What to expect in 2025

Watch this space!

Luxair 

Luxair’s fellow budget airlines usually outdo them on pure price, but they do include a cabin bag when the others don’t. That means they do, on occasion, still end up being cheaper overall.

Last year they treated us to real peak-summer trips (yes, even July and August!), something the other budget airlines rarely ever accomplish.

Through the years 

2023:  *non-stop* Dubai at €349 rtn from Luxembourg.

2024: Balearic Islands, Ljubljana, Luxembourg, and more… in €90s-€130s rtn from mainland Europe.

What to expect in 2025

Watch this space!

Nouvelair Tunisie

If you're looking for a cheap trip to Tunisia, Nouvelair Tunisie is probably your best bet. As of writing this, they still include a full-size cabin bag in economy. Plus, their checked bag upgrade is pretty cheap at £40 rtn—50% cheaper than easyJet, who run a seasonal route to Enfidha from Bristol and London.

Due to the fact they already held a 35th B-day sale at the start of November last year, their following Black Friday sale didn’t pack much of a punch since their discounts were mostly a repeat of what we’d seen before. We don’t imagine they’d do anything for their 36th, but worth keeping an eye in early November next year juuuust in case.

Through the years 

2023:  non-stop to Tunisia in €110s-€170s rtn from mainland Europe/ £100 from London.

2024: Announced a sale, but nothing cheap enough to catch our eye, due to the fact we already covered their November birthday sale from the UK/mainland Europe.

What to expect in 2025

Watch this space!

Norwegian Air

Norwegian had an odd game plan last year, announcing a spontaneous sale (unrelated to Black Friday) at the start of November. The fares were pretty impressive, so we covered it from both the UK and mainland Europe. However, this set a pretty high bar for them to beat come Black Friday.

They just about managed it with a few cheaper routes from London and Manchester, but the rest of Europe was dealt a similar hand to what they saw previously.

With that in mind, we suggest keeping tabs on them next year as soon as November hits.

Through the years 

2023: Scandinavia in £50s-£80s rtn from the UK. The UK, Spain, Poland and more in €20s-€80s rtn from Scandinavia.

2024: Norway, Sweden & more... in £60s-£80s rtn from the UK.

What to expect in 2025

Watch this space!

PLAY

PLAY is a budget airline, so if you wanna make the most of their low fares across the pond, you’ll need to learn to pack light …and maybe invest in some packing cubes.

Although their flights Stateside aren't non-stop, they do offer a pretty cool ‘ stay-over ’ in Iceland option.

Basically, you can extend your layover in Iceland for up to 10 days at no extra cost—essentially turning your trip into a 2-in-1 holiday. Although, it’s also worth mentioning that this isn’t a completely unique concept, since Icelandair also offers a similar stopover scheme with their fares.

Through the years 

2023: USA, Canada and Iceland in £70s-£270s rtn from the UK and Ireland/€120s-€270s rtn from mainland Europe.

2024: Iceland, Canada, & the USA in €130s-€310s rtn from Amsterdam, Copenhagen & Dublin.

What to expect in 2025

Watch this space!

Ryanair

A bit of a change of pace with everyone’s favourite airline (we joke, of course). Ryanair run a ‘sale’ almost every second day, but we have noticed that their Black Friday sales until 2022 were stronger than their typical stuff.

In particular, their “BOGOF” sale in 2021, two tickets for the price of one. You and your travel buddy get cheaper tickets, Ryanair fills two seats, it’s win-win.

Sadly, 2022 and 2023 didn’t quite live up to the hype. Instead of a “BOGOF”, we got a “BOGOHP”: buy one, get one half price. Not as snappy (or as good value) as recent years.

Last year, they seemed to throw everything at the wall in the hope that something stuck. And by that, we mean they held a different promo every day of BF week, including Cyber Monday and Travel Tuesday. From the return of “BOGOHP” to vague statements like “Flights from £19.99”.

It is worth noting that their sale usually only includes winter dates — not the more popular times to travel. That doesn’t mean you can’t go enjoy some European Christmas markets or some winter sun in the south of Spain though :-)

Through the years 

2019: Buy one, get one free all over Europe, including Greece & the Canary Islands.

2020: £10 flights, mostly to Italy & Central/Eastern Europe.

2021: Buy one, get one free all over Europe.

2022: Buy one, get one half price, with a focus on winter dates.

2023: Buy one, get one half price, with a focus on winter dates. A follow-up ‘cyber week’ sale saw a selection of fares under £25.

2024: Across Europe & Morocco in €20s-€50s rtn from mainland Europe. Spain, Turkey, Italy and more in £40s-£50s rtn from the UK.

What to expect in 2025

Watch this space!

Rwandair

We saw a lot of Rwandair over the course of 2024, but so far this year, cheap Kigali fares have been pretty thin on the grown.

Whenever they do pop up again, look out for dates in June-September and mid-December to early-February, when it’s gorilla trekking high season.

Currently, they still offer 2 checked bags in economy, which is a rare treat in the airline world.

Through the years 

2023:  Rwanda & South Africa in €380s-€430s rtn from Paris.

2024: Announced a sale but nothing cheap enough for our standards.

What to expect in 2025

Watch this space!

SAS

While 2023 was all about business class, 2024 was all about short-haul economy.

But what really made SAS stand-apart from the other Scandi airline sales were the routes on offer. We don’t often see spots like Luleå (AKA Swedish Lapland) and Sälen go cheap from the UK. Plus, they came with a huge span of dates up until June.

Don’t forget that SAS has a pretty decent year-round youth discount scheme, offering at least 10% off all economy fares for anyone under the age of 26.

Through the years

2023:  *business class* USA in £1210s-£1330s rtn from the UK and economy USA & Canada in €250s-€360s rtn from Scandinavia.

2024: Scandinavia in £80s-£130s rtn from the UK / €70s-€190s rtn from mainland Europe.

What to expect in 2025

Watch this space!

Saudia

Saudia

This airline is another one who stayed quiet on Black Friday, only to surprise us with a huge Cyber Monday/Travel Tuesday sale.

They offered up to 20% off flights, which equated to some big savings on rarer routes like Mauritius and Manila.

For more info on the Saudia flying experience, you can have a read of our very honest airline review here!

Through the years

2024: South East Asia, China, India, and more in £340s-£490s rtn from the UK.

What to expect in 2025

Watch this space!

Singapore Airlines

Up until a couple of years ago, it was a reasonably safe bet when sale season came around that you can grab a deal on Singapore Airlines’ route from Manchester to Houston. Sadly, that fifth-freedom flight is set to be axed in April 2025 — boo!

Luckily, they kept us nice and distracted last year with some cheap non-stop trips to their hub in Singapore.

Keep in mind, it’s not uncommon for Singapore Airlines to do random non-seasonal sales with great deals to South East Asia, so this isn’t the only time of year you’ll be able to grab these tickets.

Through the years 

2018: Manchester to Houston at £325 rtn.

2019: Manchester to Houston at £364 rtn & Australia in £630s rtn from London.

2020-2023 : Either no BF deal announced or nothing low enough for our standards.

2024: Singapore in £440s-£570s rtn from the UK.

What to expect in 2025

Watch this space!

Star Alliance

Star Alliance Airlines (SWISS, Brussels Airlines, Austrian Airlines, Air Canada)

Typically, none of the Star Alliance member airlines ever hold any groundbreaking Black Friday sales that we deem cheap enough to cover.

Until last year, that is, when we noticed a handful of standout routes. None of the airline sales were strong enough to stand on their own, (in part because a lot of them just repeated the same fares) so we decided to bundle them all together and list our favourite routes between them.

Both Lufthansa and Austrian claimed to focus their sales on routes to the USA and Canada, but we were pleasantly surprised to also spot a few far-flung destinations hidden in the mix, like Seoul and Nairobi. Air Canada also stood out with some reasonably-priced trips to India.

Through the years

2024: USA, Canada, Asia and more in €170s-€680s rtn from mainland Europe/£350s-£570s rtn from the UK.

What to expect in 2025

Watch this space!

TAP Air Portugal

For a second year in a row now, TAP’s gifted us a pretty eclectic world-wide selection.

As long as you're mindful of the occasionally (very) long layover in Lisbon, they’re not a bad option, considering they still give you a full-sized cabin bag—something that’s becoming rarer and rarer.

Through the years 

2020: The best fares were a random assortment of Montreal and Cape Town in £340s-£380s rtn

2022:  London, Manchester and Dublin to Lisbon and Porto in £60s-£70s

2023: BF sale announced the week before Black Friday. Europe, Africa, South & North America in €60s-€560s rtn from mainland Europe and £290s-£460s rtn from London/Manchester.

2024: North America, Brazil, Africa and more in £170s-£490s rtn from the UK. The Azores, Brazil, Cape Verde, and more... in €150s-€590s rtn from mainland Europe.

What to expect in 2025 

Watch this space!

TUI

Ahh TUI, an airline we love to hate. We love the fact they fly non-stop to some unique places like Liberia in Costa Rica and Varadero in Cuba. We also love their insane prices for long-haul fares in the £200s. Buuut, we hate that the trips are usually all short notice.

2023 was the first year they caught our eye on Black Friday, and boy did they hold our attention. Their prices just kept getting lower, and lower, which is a story we’ve seen time and time again.

But last year, in 2024, their rock bottom prices seemed to be missing. They offered up a few discount codes, but nothing worth writing home about.

Through the years 

2023:  *non-stop* Egypt, Dominican Republic, Cape Verde and more in £170s-£430s rtn from the UK.

2024: Announced a sale, but nothing cheap enough for our standards.

What to expect in 2025

Watch this space!

United Airlines

United doesn't always show up for Black Friday, but when they do, they usually hit big.

As a US airline, you won’t be surprised to hear that their cheapest flights generally cover the USA. Luckily, this includes Hawaii sometimes, as we discovered in 2020.

Sadly, they didn’t quite live up to their reputation last year after they came back to the Black Friday game with a mediocre offering. Hopefully, it was just a warm-up for 2025!

Through the years 

2018: An excellent non-stop to the USA deal from across the UK in £230s-£280s rtn.

2019: No BF sale.

2020: Hawaii from across the UK in £470s-£500s rtn.

2021-2023: No BF sale.

2024: £/€50 off standard fare prices.

What to expect in 2025

Watch this space!

Virgin Atlantic

This long-time rival of British Airways is always going toe-to-toe with them during sales. The winner changes from year to year, so it’s always worth weighing up both your options, before you book. Since there isn’t a guarantee that both sales will begin at the same time, you’ll need to factor in if it’s worth holding out to see what the other offers and your preference for either airline.

Virgin Atlantic does fly non-stop to a few destinations that British Airways don’t:

• Orlando (from Manchester)

• Barbados (from Manchester) – though Aer Lingus does also fly this route

They used to fly non-stop to Havana , Lahore and Islamabad from London too, but these flights were axed during the pandemic. We hope they give the Cuban route another chance one day, to give an alternate option to the usual last-minute TUI deals.

Last year's turn-out was surprisingly thin on the ground compared to previous year’s bundles, and BA had a better range of fares overall. Hopefully losing the battle last time will prompt Branson to come back with a vengeance this year!

Through the years 

2017: Deals to Dubai (£259 rtn), the USA (£310s-£340s rtn w/bags) and the Caribbean (£430s rtn).

2018: Deals to Dubai (£281 rtn), China (£380s rtn) and the Caribbean (£380s-£410s rtn).

2019: Deals to the Caribbean (£390s-£450s rtn)

2020: Excellent deals to all of their destinations. E.g. Caribbean in £320s rtn, California/Las Vegas in £300s rtn.

2021: Deals to all of their destinations in both economy & premium economy. For example, NY/Boston in £270s rtn, Antigua at £303 rtn in economy and £480s rtn, £726 rtn in premium economy.

2022: Non-stop deals to India and a rare route to Saint Vincent were discounted nicely (in the £420s-£450s rtn). Later in the week they reduced their premium economy flights to Osaka, Cancún and lots of US cities.

2023: Started making reductions a few days before Black Friday, and then announced an official sale on the day. Caribbean & the USA in £320s-£520s rtn/*prem eco* in £720s-£1090s rtn from the UK.

2024: Delhi, Barbados & Antigua in £390s-£440s rtn from the UK.

What to expect in 2025

Watch this space!

Volotea

Volotea returning for another Black Friday sale was a pleasant surprise last year, with some one-way fares starting from as little as €9. Sadly, they don’t include a cabin bag in this price, so don’t forget to factor that in before celebrating over their cheap fares. Think: they’re a Spanish easyJet or Wizz Air.

Through the years

2023: Italy, Spain & France in €40s-€80s rtn from Mainland Europe.

2024: Europe in €30s-€100s rtn from mainland Europe.

What to expect in 2025

Watch this space!

Widerøe

Widerøe sprung up on our Black Friday radar back in 2022 with some super peak-summer routes to Norway. Which just so happens to be the right time to do all that fjord stuff. Lovely.

Despite them having a pricey moment in 2023, they came back last year with a great round up of Norwegian cities all the way into the deepest depths of the Arctic Circle.

Through the years 

2022: Aberdeen to Bergen/Stavanger in peak summer in £90s-£110s rtn

2023: Announced BF sale from 21st-27th November, but it was too expensive in comparison to what we’ve seen previously.

2024: Norway in £60s-£110s rtn from the UK /€70s-€150s rtn from mainland Europe.

What to expect in 2025

Watch this space!

Wizz Air

This low-cost airline burst onto the Black Friday scene in 2023, and made a come-back last year. Well, kind of — they called it ‘Pink Thursday’.

They took the opportunity to plug their Wizz Club, offering members a bigger discount on top of their sale. You can read our thoughts on whether or not we think it’s worth signing up to it here .

Through the years

2023: ‘Pink Friday’ sale on the 24th with 20% off selected flights and 25% off for Wizz Club members. This included Iceland, Croatia, Turkey and more in £20s-£60s rtn from the UK and rarer destinations like Georgia & Armenia in €20s-€100s rtn from mainland Europe.

2024: Across Europe in €30s-€70s rtn from mainland Europe/£30s-£60s rtn from the UK.

What to expect in 2025

Watch this space!

Other airlines

Was there another airline you were interested in? There are some big airlines missing from this list, like KLM/Air France, Qatar Airways, Turkish Airlines and more. You might find them on our other article that explains airline sales .

It doesn’t mean they don’t do Black Friday sales, just that we haven’t seen them produce anything that’s truly worth checking out for UK or European travellers, in our expert opinion.

We only share sales that are truly worth it. That means good value and historically low prices when compared against all of their competitors.

So if there’s an airline you like to fly with, it’s always going to be worth checking for a sale on Black Friday, Cyber Monday or Travel Tuesday. Just because we haven’t listed it here, it doesn’t mean they don’t have some discounts.

We would always recommend checking the price of a flight you’re interested in a week or two before sale time, so you know exactly how much they’ve actually discounted it on the day. Airlines like to get creative with how they advertise their prices sometimes.

Conclusion

You’re now ready for the big day – you now know the history and our predictions for every airline we’ve seen in Black Friday, Cyber Monday and Travel Tuesday sales from the UK and Europe.

We’ll keep this article up to date, so you can bookmark it and use it year after year as a handy sale season money-saving guidebook.

Of course, if you want to know about the sales as they happen, you should sign up for Jack’s Flight Club if you aren’t already a member. Finding cheap flights (all year round) is kinda our thing.